Processes that produce shapes are a central theme of Christoph Bader’s work: “To me this is a switch from a product oriented thinking to a process oriented way of working. This if often called generative or procedural design. In generative design you as a designer are no longer manly concerned about the outcome or the final product rather you are focused on the process which generates the final result. Designing processes is the business of a generative designer. These processes generate theoretically infinitely many outcomes and as such can be a valuable tool.”
© All images courtesy of the artist
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Roots & Bulbs
Sarah, our client, said, “We’re opening London’s first cold pressed juice bar. Can you give us some stand-out branding and packaging?”
The amazing colours of Roots & Bulbs’ cold pressed juices called for a simple identity. We created a bold but unobtrusive logo in white, printed directly onto transparent bottles, so the drinks could speak for themselves. The nifty naming system was inspired by the periodic table, and the brand colour palette looks artisanal without being worthy. All of which complements the salubrious shop environment, which we co-designed.
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